Whenever you are dealing with a website that has a finance-oriented feature, the challenges multiply by manifolds.

The establishment of the credibility of the client was one of the most challenging aspects of the project. Hundreds of websites are operating in the country that direct people to deserving people but most of them are scams, and there is no guarantee that your money is going in the right hands.

Most of the people in need do not understand how banks operate, and if we make a bank transfer, it would be difficult to get it across to them. If the client were to disperse the payments, it would require them to hire a full-fledged team for this purpose only. The client wanted nation-wide operations and having a team working throughout the country is a dream too good to be true.

We decided to create credibility for the client by establishing a full-fledged social media strategy that would establish the website's name. We decided we don't need a payment system embedded in the website. We only needed the donors' profiles and then the profiles of the people who need help. The website should only be able to connect the donors with the needy. Without reducing the scope of the project, we were able to simplify the functionality of the website.

Once the donors have subscribed and a donation request is received within their city, they will be automatically notified. The donors can then communicate how they want to help the needy family. Thorough scrutiny for each case will be the client's responsibility.

People are always a little apprehensive when it comes to trusting someone with their money or even trusting them about the cases they are being shown. But with time, credibility can be made, exactly how we did in this case. The website had 10 donors ready to donate generously in the first month, but there were no requests for help. The client had to work in that area.