This site is an absolute Islamic institution, with in-depth Quranic bayan, Tafseer, Ramzan lectures, and much more. People that need religious guidance can seek the right help from the IslamicEssentials.
Client: Hidayah Academy
Services: Website Development
Creating a wholesome platform that can provide religious education to men and women alike was a major task. A lot of platforms similar to Islamic Essentials are already operating, which is why it was important to set a precedent for others to follow.
The client intended to add features that were brief yet catering to the needs of visitors; the website intended to compete with modern websites that had a wide array of information-packed features. The major challenge was to use authentic sources and approach qualified scholars to ensure credibility of the information displayed on the website. We had to further employ certain methods to assess the authenticity of the information.
The website also required a synced mobile application which means all the bayans and tafsir available on the website also had to be available on the app. The application creation was done in the second phase of the project.
A website and application were both created to target a larger audience. The client only requested a website, but an application is always a better option for audio files. We offered to design an all-inclusive app for the site as well, and since the package was good, it didn't take us long to convince the client. We also introduced the feature of English Tafsir and translations in the application so the worldwide audience could benefit from it.
With each audio, we provided the options to download and share. These options increased the reach as more people got to know about the website and the application. As guided by the client, we created different sections for women on the website as well to cater to their problems separately. Recently a podcast has also been added.
The podcast has been a feature that many people like, and the audience size has been increasing from the day the website was launched. Since the website also redirects to Facebook, we were also able to reach a wider audience. Initially, social media management was not part of the plan, but considering the potential, it would be a shame not to explore it.
Increased Conversion Rate
Increase in ROI
The quarterly newsletter added on the website also helps the audience engage more with the client's activities. The client also informed us that after the website was launched, they saw an increased number of people enrolling in their yearly summer camp and even more in their Hajj seminars. The Ramzan module on the website was unique and also appreciated by many. Since people are praying more during Ramadan, they need a constant source of supplications; this website proves to be that source.
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